Writing Newsletter Headlines that Work

If you’re like me, your email inbox is probably stuffed with promotional emails, newsletters, updates from suppliers and app makers, newspapers and magazines that you subscribed to and…last but not least, some possibly out-of-date (sometimes funny, sometimes less so) jokes from your relatives who have yet to embrace the beauty of free messaging apps like WhatsApp, Facebook Messager, Google Hangout, Viber or Line.

As a busy individual, it’s hard to sift through all of them everyday. In fact, it comes highly recommended that we have specific time slots allocated for emails. For the rest of the day, as we trudge from one place to another, attend meetings and work on stuff to actually meet the dateline, we are advised to stay away from checking our emails. Some people, according to some surveys and polls, check their emails as many times as up to 20 times every day.

It was suggested by the author of ‘Never Check Email in the Morning’, Julie Morgenstern, that checking your email first thing in the morning may give people the false impression of having ‘accomplished a whole lot more than they actually have’.

You might, however, disagree. Regardless of the time you check your emails, the safe number of times would stay within 5 to 6 times a day.

Despite what many people say, email marketing is NOT dead. I don’t think, correct me if I am wrong, it ever will be.

But HOW (on earth) do we get people to READ our emails? Our inboxes are often war zones without our (Google) folders where the search engine efficiently sifts through the entire pile for us and places them in the correct virtual in-trays so that we don’t have to.

The answer: The Email Headlines.

If you follow some email marketing forums, you’ll see that the marketing tactic is very much alive. The only thing that has changed is the way we use it, the frequency and click rate. It has gotten much easier for people to ignore and delete our emails.

Most experts will tell you one thing – personalize it. And when going through my very own emails, the ones in the ‘Promotions’ and ‘Updates’ folder, I realize that there are 2 things that I look for: the SENDER and the HEADLINE.

I’ll pick the ones that tickled my fancy, click on them and see what they have to say. The others? I tick the ‘ALL’ box on the top left side of Gmail and unforgivingly hit delete.

In the faceless social media world that we live in today, it is clear that a few things don’t work.

  • Over-the-top promises
  • Threats of expiring dates
  • Free everything
  • Vague-sounding headlines
  • Impersonal guarantees

So, based on my own personal experience, I would like to share with you some of the headlines that I think no longer work and some that pulled at my heartstrings. I hope it will give you some ideas on what to write when you’re coming up with your newsletter headlines!

Outdated Headlines that Don’t Work Any More

‘Win $5,000 with a Simple Click’
‘Find Everything you Need to Start a Home-Based Business Right Here’
‘You’re Not too Late. Don’t Regret This!”
‘Free Webinar about Learning How to Make Money on Facebook’
‘How to Start an Affiliate Marketing Website Completely Free’

What Works

“This is Not Free but It’s Worth Exploring’
‘I’m Sorry, There was an Error’
“Warm Wishes from Us to You’
‘I Hope you Heard This’
“We Can Rock This’
‘Did you Miss This, Joe?’
‘I’m Dying to Hear from you’

Good luck and have an AM-AM-AMAZING 2018!
Marsha

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